The brand identity design for Bailey’s Range can be summed up in one word: Fun. From the semi-realistic illustrations of food to the bright, semi-retro color treatments, the entire brand looks like it’d be a blast. It’s not over the top, it’s right on. This restaurant promises fun not just in words, but visually at every touch point. Communal seating, bright interiors and an identity that “says” it all visually. That’s a great restaurant brand. Designed by Toky
