El Fenix Restaurant Branding

One Fast Buffalo‘s branding for El Fenix restaurants is diverse in its delivery while maintain traditional roots to the Mexican culture. Centered around an Aztec inspired illustration of a phoenix bird, the brand comes alive through each touch point, sending home the vibe of true-Mexican cuisine.

We studied the visual history of the brand and worked to develop a new brand identity that adds a new level of style and sophistication to El Fenix but with a timeless feel. This was followed by improvements to menus, signage, packaging, outdoor ads, interiors, merchandise, uniforms, and more.

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