El Fenix Restaurant Branding

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One Fast Buffalo‘s branding for El Fenix restaurants is diverse in its delivery while maintain traditional roots to the Mexican culture. Centered around an Aztec inspired illustration of a phoenix bird, the brand comes alive through each touch point, sending home the vibe of true-Mexican cuisine.

We studied the visual history of the brand and worked to develop a new brand identity that adds a new level of style and sophistication to El Fenix but with a timeless feel. This was followed by improvements to menus, signage, packaging, outdoor ads, interiors, merchandise, uniforms, and more.

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