The brand identity for the food truck, Curry Up Now, does a fantastic job of creating a vibe and expectation from the get go. With hand drawn typography that mimics the style of the Indian alphabet, patterns, colors and treatments that nod to the culture and an overall brightness, this food truck makes you hungry just looking at it. All touch points are well done and well executed from the food truck’s design to the menu and all things in between. Designed by Design Womb. Pictures by Michelle Edmunds. Found on Art of the Menu.
