Saul Bass Pitch to Bell Systems

This is just phenomenal. Even though it’s decades ago, the arguments for a new, strong brand identity and image remain the same. Saul Bass makes it impossible to say no to a change in logo for a company who feels they have too much equity to change. It’s a bit long, but super interesting. Thanks to Brand New for the tip.

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!