Aschen Deli brings a warm, approachable atmosphere. The brand is solidly designed and easy to accept visually. With strong, creamy wood textures bolstered by strong black type and graphic treatments, the identity as seen in the interiors and printed pieces really shines. It’s as if it’s not trying hard to be anything but simply good. No excuses for its simplicity and therefore, it is confident. Designed by Bond Agency.
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