This brand identity is for another side of the restaurant industry: restaurant groups. Restaurant groups need to take their brands seriously, as they become the overarching monument to their core values. No matter what concepts are under their umbrella, a restaurant group’s brand needs to focus on the elements that they value with regard to treatment of guests, treatment of employees, standards of operation, customer service and all the other elements that cross from restaurant brand to restaurant brand.
The design for Benchmarc restaurant group is simple and strong. It’s professional and adds a note of legitimacy. Designed by Brand Envy.