Droga Confections Branding

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

The packaging and branding for Droga Confections by George McCalman is simply impressive. Use of patterns, colors and materials create a unique look that gives off the vibe of natural chocolates and flavorful confections. The logo is simple, but has a lot of meaning just by looking at it once. The typography? Strong and poignant. The packaging’s more pattern-based design is different from the company’s brand identity, however; it ties together. It’s a good display of how a brand can be fluid and have a different tone depending on the media without losing its roots.

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.