Design with delicious intent.™

Fedora Restaurant Branding

Not an expansive study, but the brand identity for Fedora restaurant is still strong. The Art Deco influenced typeface gives an air of notoriety and classic luxury. Combined with a limited color palette it creates an upscale feel that doesn’t rely on anything but strong typography and color. The brand logo easily turns into a pattern as seen on the inside of the matchbook which is an unexpected design element that sends the restaurant’s brand home. Designed by STG54


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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