Not an expansive study, but the brand identity for Fedora restaurant is still strong. The Art Deco influenced typeface gives an air of notoriety and classic luxury. Combined with a limited color palette it creates an upscale feel that doesn’t rely on anything but strong typography and color. The brand logo easily turns into a pattern as seen on the inside of the matchbook which is an unexpected design element that sends the restaurant’s brand home. Designed by STG54