Nothing starts off a strong restaurant brand than a strong typeface. Not just a font downloaded from the internet, but a hand-drawn type treatment that has personality. Lucy’s restaurant brand starts off just like that. From that foundation, a personality that’s truly unique is built through t-shirt/swag design, website, menus, and even the signage that pulls from vintage-style neon animated sign design ala Las Vegas. Great work from Pentagram.
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