Lucy’s Fried Chicken Restaurant Branding

Nothing starts off a strong restaurant brand than a strong typeface. Not just a font downloaded from the internet, but a hand-drawn type treatment that has personality. Lucy’s restaurant brand starts off just like that. From that foundation, a personality that’s truly unique is built through t-shirt/swag design, website, menus, and even the signage that pulls from vintage-style neon animated sign design ala Las Vegas. Great work from Pentagram.

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!