The brand identity for Dockside Brewing is a demonstrating showing how a logo is not the only part of a brand. The Dockside logo is simple with a strong typeface in a black square, nothing crazy. The life of the brand comes out in the application with supporting graphic treatments and accoutrements that build an identity that’s noticeable.
The team at Landor did an amazing job crafting the brand for this new brewing company. I love the illustration style and how it plays into a new vibe you don’t see often with beer. Found on The Dieline