Sugarpova is a line of high end gummy candies in six different flavors to be solid at fashion store Henri Bendel in New York, available at hotel minibars, and at their own website. “Sold” by the tennis super star Maria Sharapova, the candy line’s brand is a classy meets sassy modern style design. I love the simplicity of the work and how the patterns are incorporated into the design in just the right way.
Sugarpova brings a new level of sophistication and quality to the gummy candy market, without losing sight of the playful nature of the product. The brand needed to communicate this balance by being fashionable, fresh and fun, just like Maria. We designed a unique lip shape that can be altered to convey the many attitudes of the brand — chic, cheeky, silly, sassy, flirty, quirky, spooky, and smitten — corresponding with different shapes and flavors of the gummies themselves.