The Yotam Bezalel Studio helped turn Aroma Espresso Bar into an international concept and ensured it was universally appealing from a brand standpoint in locations ranging from the U.S. to Canada and Eastern Europe. The first step took place in 2008 when the studio helped rebrand Aroma’s Israeli concept. An amalgamation of the values of the bar’s home country and the company’s fast-serve espresso bar ideals with eco-friendly imagery and a healthy-eating slant made up the clever rebrand efforts. Next came the adaptation of the brand to international markets. They preserved the Israeli logo, while making sure it spoke many languages. A redesigned logo, maintaining the brand’s original font, was a major factor in preserving what Aroma stands for internationally.