A French restaurant in Singapore may sound like an odd idea, but Singapore’s Bravo Company pulled off the unexpected for Balzac Brasserie. The concept for the design and branding of this restaurant is inspired by French novelist and playwright Honoré de Balzac and quotes from the writer are used liberally throughout the restaurant as well as the other treatments used in branding the concept. Bravo Company combined classical French styling with wooden elements throughout to make this French restaurant feel at home in Singapore.