An Edgy, Yet Welcoming, Seafood House

Using the unique irony of a seafood and brunch restaurant named Jeffrey’s Grocery, STG54 created a smart brand for the restaurant in the West Village of New York. With influences from French cuisine design and nautical America, the designers were able to put forward brand collateral that ties all the influences into an image that anyone that’s been to New Orleans (and many that haven’t) would identify with immediately. It would also identify with those raised or vacationed around seafood houses in the northeast or southeast Atlantic coasts. The usage of the term “grocery” allowed STG54 to apply touches of old-fashioned, community grocery stores, where anyone in town could gain credit and pay for their groceries at the end of the month. The finished product gives Jeffrey’s Grocery rough edges with a soft core.

Discuss this Project

2 Responses

  1. I love the simplicity of this logo. It’s old fashioned but clean and modern at the same time. Seems a lot of businesses are headed in that direction with new branding.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.