Cask & Larder sells itself as a public house, paying homage to the traditions of such a place in everything they do. One difference with Cask & Larder is that while they’re traditional with what and how they serve, their modern approach to branding turns the restaurant into an establishment that can appeal to a variety of people. Hatchet Design did the branding for Cask & Larder and they tied those two sensibilities into a neat package. Combining design elements popular from decades ago, Hatchet presents a traditional place that is up with the times. The resulting branding uses popular color schemes like sky blue and bold red to make Cask & Larder seem like a fun place that honors tradition without losing its edge or taking itself too seriously.
