Cafe Pasta celebrated 25 years in business in 2010 and to honor that, they hired Edge and Barrett to handle a rebranding effort as well as a campaign to point to their 25th anniversary. The results kept Cafe Pasta’s straight-forward style in the bag, leaning on their traditional logo that brings to mind a state or country seal. It looks official and they included the beginning year of Cafe Pasta to remind everyone that they’ve been in the community for a very long time. To keep the branding light, they used the nickname of Cafe Pasta, “the Italian Stallion” in some of their material, solidifying Cafe Pasta as a London tradition and a strong winner in the category.
