Farmers Fare is a Maine-located market and community space selling goods and products grown and made in Maine. They asked Helms Workshop to help with the branding identity of their location, but it’s a little different from traditional restaurant branding, which makes sense because Farmers Fare isn’t your typical restaurant or grocery store. Farmers Fare wanted an identity that embraced community and not just a place where people go to buy produce. Helms Workshop used highly graphic elements in the branding material, focusing on key words that point to the message of Farmers Fare. Helms created interactive bags and placemats for the cafe that call on guests to write in responses Mad Libs style. The resulting branding gives Farmers Fare a unique presentation to its community, taking the age-old concept of a community grocery selling local and giving it a hip, fun and modern appeal.
