Denmark-based Wetouch Imagework handled the art direction for a recent Caffe Nero ad campaign and the entire scope of the project centers around still life-inspired images of Caffe Nero coffee and food. The images appear to have a painted quality to them, honoring the tradition and history of Caffe Nero and its product while also allowing the brunt of the campaign focus to center on the products of the cafe. The images feature the Nero coffee cup with a variety of foods, everything from a light morning snack to a heavy dessert or healthy meal. Wetouch captures the universality of coffee to be a perfect for any mood, food or time of day.
