The rise to prominence of food trucks was quick and interesting and while it’s still a relatively new concept with new restaurants popping up in truck form (or expanding to include mobile locations as an extension of a non-mobile location) everywhere, there are many that feel the food truck sensation has already jumped the shark. Haruko Hayakawa helped create the branding identity for New York’s Green Seed Food Truck, a truck committed to serving organic and fresh food to a city not lacking in food options. One of the keys to Hayakawa’s work was to provide Green Seed with an experience a little different from other food trucks. Instead of paper plates and the conventional environmentally-unfriendly paper products food trucks often use, Hayakawa gave Green Seed an elegant (as far as food trucks go) packaging inventory that meant customers can take their food to go with greater ease while remaining “green”. The design of the products is rugged while staying balanced between masculine and feminine.
