First, kudos to Habit for naming themselves Habit; that’s a great name for a coffee shop. Armed with a great name, Caste gave Habit a memorable brand that is specific enough to capture a few ideas and diverse enough to reach a lot of people. A brand with crafty imagery like Habit employs is also expected to be crafty. A crafty personality is a lot of things to many people; they’re quick with the wit and can be universally appealing. Using a lot of hand-drawn elements, Habit establishes itself as the artistic haven every coffee shop wants to be, but it’s the interiors that set it apart. Inside Habit the environment is cozy and warm even though the shop uses all manual equipment and would probably describe themselves as cutting-edge. With Caste’s help, Habit established itself as a player in the Victoria, British Columbia coffee market with quality coffee and an identity that creates second looks.
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