The design group Spunk Design Machine gave Izzy’s Ice Cream a new line of t-shirts for the staff to wear as well as apparel for sale. The van wraps don’t go too over the top creativity, but instead focus on a clean look that is consistent with Izzy’s shops. But the van isn’t completely straight-forward, which would be a surprise if it was, since no van advertising an ice cream shop shouldn’t be without some quirks. The van features a large “i” on the hood as well as a series of dots that signify ice cream scoops of all different colors (or flavors) on the roof. Maybe the dots are only visible from the air, but it’s a quirk touch. The apparel line is filled with fun references to some of the popular flavors or ingredients Izzy’s carries. One of the more popular ones is “Falcon Protected Blueberries”. Spunk Design captured Izzy’s fun-loving personality in the marketing collateral and definitely in the fun t-shirts that feature characters disguised as ice cream with faces and slogans.
