Brooklyn based Mama Joy’s required an intrepid look that showcased their Southern cooking style but wasn’t too homey, hokey or humble. Using hand-painted touches around the interiors of the restaurant combined with the script of the logo, No Entry Design accomplished a DIY look that is welcoming and warm, but without the antique and wood look often associated with such characteristics and style. The “Welcome to” banner within the logo is repeated throughout the printed materials, specifically on the menu to highlight certain specials or dishes of note. The results of the branding are discreet and unimposing, not quite like the food, but gets the job done.
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