Irreverent and unusual. Those aren’t adjectives you typically think of when describing a restaurant and its branding, but it fits the bill–or beak as the case may be–when it comes to Pigeon, a Charleston, SC eatery that is part hole-in-the-wall and 100 percent quirky. Centered around a dining experience that is unlike any other (blindfolded meals, bite-monitoring and movie-inspired courses) the concept is conceptual and the branding needed to match its quirks. The logo features a dead pigeon with a fork in his chest, probably not far from his heart and it’s appealing and unusual, not unlike Pigeon itself. The motto for Pigeon hits home with the use of the rarely used term “hayseeds”. “Good food for the curious hayseed in you.” For those not in the know, “hayseed” is a term applied to a simple person, what many would call a “country bumpkin”. For the lowcountry of South Carolina, a term like that works. Pigeon’s got a great idea and Fuzzco delivered a branding effort that exemplifies personality of place.
