The Delta Lion pub in British Columbia starts its branding identity with a clever logo, designed by St. Bernadine, that immediately brings to mind the old baseball logos of the early years of the sport. With retro elements and a red and brown color palate, the logo hits home and is the first starting place for a bar that specializes in being welcoming. The old television show Cheers may not mean much to Canadians, but if it did, they’d say it reminded them of the Delta Lion. It’s a place that calls their customers “neighbors” and community is everything. These details are captured well in the execution of the logo and trickle down into the interior elements, highlighted by large tables and wood everything.