The number one yogurt bar in Melbourne, Australia has the brand identity to support its offering. Rooted in an electric blue and white, Story in a Cup’s curious name takes on a fairy tale feel. Accented by other soft hues, the fresh and young vibes of the yogurt brand take hold. The interiors of the shop are stark white with the accents of the brand’s color. Studio Brave did the branding and achieved the magical image of a company that donates a percentage of their profits to the local communities. That’s their story and their branding tells the tale from scoop to bite.
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