Often the less is more mantra of many designers can lead them astray. With re-public’s identity design of coffee shop Sweet Treat, they managed to stay on track with less is more. Using an understated black and white design, Sweet Treat offers a minimalist design that revolves around a curious issue of spacing in the logo itself. Re-public says the break in print is intended to mirror the break from the hustle and bustle of life that the shop offers to its guests. The result is a simple logo to accompany a shop that isn’t focused on the frills, but instead a shop designed to give customers a tasteful diversion as they go about life.
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