Studio Movie Grill offers customers more than a snack with their movie. Patrons to this four-state eat-in movie theater can trade popcorn and a soda for an actual meal to enjoy as they watch their flick. Tractorbeam did the branding and they established SMG as something a little different from the typical theater. Using modern architecture and a logo that looks like a marquee of its own, SMG gives visitors a touch of class at the movies and it has a high-end feel, a quality especially important for those looking for a movie-going experience that doesn’t speak to teenagers quite like adults. The use of electric blue as the dominant color gives the brand a cool, California quality that tones down the glamour of Studio Movie Grill a bit and makes the brand a little more well-rounded.
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