It was 2006 and Quick needed a brand renovation. One of the top fast-food stops in Europe (No. 2 in France and No. 3 in all of Europe) wanted to step their game up and push for the top spot among all fast-food chains on the continent. They may struggle to overtake McDonald’s, but they can still throw their weight around in the market. Blackandgold led the way for Quick with a rebranding, changing the packaging of the products into a more updated color scheme and presentation. The key to the rebranding of Quick was to make the Q more prominent and allow it to stand on its own as an iconic symbol of the company. The overall design of the materials is clutter-free and simple, but it remains appealing, pleasing and unmistakably Quick. With the brand updated to a smarter and more appealing image, Quick would go on to present such creative ideas as the “Dark Vador” burger to the French marketplace.
