If you see the Ruthie’s truck rolling through the Dallas-Fort Worth area, you likely won’t forget it. Decked out in sky blue and pink with Ruthie the pig on the side, it’s a truck with a message and isn’t that the point of a food truck? Sure food trucks offer hip convenience with the ability to park anywhere and sling food, but it’s also a mobile marketing tool and often it gives creatives license to get a little crazy. Ruthie’s product is simple: grilled cheese sandwiches, but they’re supposedly the best around and Imaginaria Creative took the simple concept and dreamed up a cooking, lipsticked pig who delivers sandwiches “so good, it’ll make you squeal”. The touchpoints of the branding center around the color scheme and the concept of food on the go. T-shirts designed included the slogan “Wheel Good Food”.
