Branding Like A Comic Book Dream

What started out as an initial logo for The Ordinary while other aspects of the brand were resolved became the Charleston, South Carolina’s seafood place’s regular handle. The Ordinary, teamed with brandsters Fuzzco, decided to further develop the already-existing buzz of the restaurant and start a Facebook page to promote the upcoming restaurant. They used a simple black & white scheme, with accents of gray. The typeface has a fairy-tale feel and set against the starry-skied black backdrop, it gives the brand a comic book fantasy appeal that is really alluring. It’s all very elegantly simple, but Fuzzco used whimsical touches to keep it light and not-so-serious. It’s imaginative and thoughtful and perfect for a place that had fans before the door opened. Since the doors have opened, the original became the mainstay for The Ordinary.




Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!