Uptown pace is a community in Oakland that has been given new life. One of the prestigious community theatres, The Fox Theatre, has reopened and Pacific Marketing Associates created a slew of new homes for the community that is ready to round out the emerging arts and entertainment district. Rubber Design worked with Pacific Marketing to devise print collateral that reflects Uptown Place’s “vibrant mix of history, culture and haute cuisine”. They do this easily with vivid photos of objects and subjects around the community and the use of a great slogan: “Modern living in classic Oakland”. The work has a vibe and energy that draws others in, not unlike the community itself.