Design with delicious intent.™

Navy Jerry’s Maritime Branding

Navy Jerry’s is a rum bar and restaurant in Helsinki and like the name implies there is a strong nautical theme running through this branding. The maritime look of Navy Jerry’s is somewhat light-hearted, an intentional move by branders Werklig to set Navy Jerry’s apart from the rest of the restaurants in Helsinki that are similar, and there are a few of them. Using military-inspired tattoos as a theme and the iconic light blue of the all-things maritime, Navy Jerry’s delivers the theme well, but the lighter aspects of the brand help make the restaurant appeal to a younger generation of client that is a little looser and more inclined to accept and enjoy a quirkier branding effort a food establishment. The typewriter style typeface was created exclusively for Navy Jerry’s and it’s the perfect look for a marine look with a twist.

7cba15246635f63fff0c40aec90e3f73

5134e3b49bb50300abc6fb1a4c8024d3

bee9888818ec54d8cc8c39451e881182

c5e217a8d32e9c7731db7d3ea6d6eb8e

f35fc8deca6db9370452a7210538bdf6

5e4a2d566aedea8d2375608bf6e1a6d8

6aacd91b153eb0e05f5d89030d4c9d20

17b248e43cc54e7f2b901507ddbc6328

261fd2e4113ad2922f7a0896b7000a93

868e5d4f39254cb92288c1747026c89a


INSTAGRAM
G&G on the Gram
Get The Bits delivered to your inbox weekly!

No need to keep checking back, we'll deliver all the previous week's posts in our weekly digest email called The Bits. It's free and easy which means there's no reason to not subscribe.