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Second Home’s Softly Masculine Image

Second Home’s Softly Masculine Image

Many restaurants get away with allowing community or regional characteristics to influence their branding, but if your restaurant is located in the mountains, your options become limited and not always so appealing. Designer Bryant Ross handled Second Home Kitchen & Bar in Cherry Creek, Colorado’s branding and he did a nice job avoiding some of the campy themes of eateries in mountainous areas. Much of the collateral is done in a sleek fashion with shades of darker browns and wood motifs throughout.  These textures give the brand a high-end feel but remain consistent with its surroundings of nature and soft winter feelings. One of the posters with the blocked lettering of the logo features an old-fashioned hand drawing of deer. Ross treated this image carefully and pulled off a masculine feel for Second Home without alienating any potential customer bases.

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