Simple, Fun Branding From T-Licious

In other parts of the word shish taouk is a highly popular form of kebab and T-Licious from Abu Dhabi in the United Arab Emirates opened a specialty fast-casual restaurant catering to the lover of shish. T-Licious, branded by Yanno Saliba, is a fun brand with vibrant colors and a friendly chicken at mascot. The branding started with the name and they were looking for something simple, fun and easily memorable. T-Licious is just that, combining the words “tawouk” (the Turkish word for poultry) and “delicious”. The entire effort around T-Licious was intended to create something fun that carries over into the eating experience and the fun look, name and mascot accomplish all of this.


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