Nestled in the north of Spain is a burger restaurant named Holly Burger. The owner’s aunt is Holly and she’s the one to thank for Holly Burger’s secret burger recipes. Holly’s branding was designed by Rodrigo Aguadé and Manuel Astorga and they wanted an American-style brand with some seriously vintage inspirations. They didn’t just strive to have aesthetically similar branding to American styles, they wanted it to have an American vacation feel so they turned to 70’s-style wallpaper and found further inspiration in the window prints in old-fashioned American clothing stores. Americans have the market cornered on burgers, so it’s smart positioning for Holly Burger to allow some American characteristics into their branding, though some of their customers may never set foot inside the states. This inspired design is clean, fresh and unpretentious, a nice look for a burger joint in one of the most beautiful places in the world.








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