I’ve always believed one of the best ways to make a restaurant deliver all that it can is by marketing to the children of the parents that will make up much of your customer base. Beirut’s Origami, branded by Wondereight, did just that. Origami is a unique concept and the different avenues that it features allowed Wondereight to get creative with how the brand would be featured. Origami is an academy for children, but also a restaurant, focusing on “Class A” customers, also known as wealthy parents of kids. Wondereight wanted an identity that fused the two concepts together, creating a unified brand that appealed to kids and helped parents feel like the restaurant wasn’t another Chuck E Cheese they had to patiently tolerate. The branding began with the name and from there the folded paper art created a fun vibe that maintained a refined feel through the intricate art that is origami.
