Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

I don’t know a lot about The Chennai Bakery whose branding was imagined and completed by Ryan Cole. Without the assistance of background knowledge, I wanted to take a look at the branding job Cole did with this bakery just by the feelings it evokes and the things that catch my eye. The first thing I see is the banner behind the logo. I like how it offers symmetry in the background regardless of the surface and acts like a ribbon, completely appropriate for a bakery. The ribbon is repeated throughout the branding and ties it all together with a familiar pattern. The ribbon also works well with the badge logo of the brand, appearing like a gift tag on every item it’s applied to. The branding and logo work is effective and most importantly repeatable across a variety of mediums. I also think the use of the word “fresh” is interesting. I’ve recently been having an ongoing conversation with various folks about the use of the word “fresh” in branding and if it’s a word that is losing its real meaning. I think Cole smartly added a second item to the brand mission tagged with the logo in some of the materials. In addition to “Always Fresh” they added “Always Unique”. With a, for lack of a better word, unique slogan on the back end, they add some value to the original word. It’s a subtle trick, but I think it’s really smart.

795431219062976

795431219063165

795431219063198

795431219063294

795431219063325

795431219063357

795431219063370

795431219063391

795431219063411

795431219063441

795431219063457

795431219063497

795431219063516

 

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.