Morton & Peplow is a Munich restaurant that doles out British-inspired food and they naturally wanted a branding image that was consistent with all things Britain. Magpie Studios started with two iconic British symbols, the derby hat and a silver platter. They combined the two images into a single logo that maintains the characteristics of each, but creates a new, unique image for the business. They kept the vibe light with the pastel colors used in the branding line and the typography maintains the British heritage established with the two iconic symbols. Like so many branding cases, Morton & Peplow wanted to stay in the modern era with their food, but acknowledge the past with much of its branding. The key to doing this is to always make it timeless so that it doesn’t lose its aura over time. Magpie gave M & P a classic look and a central brand mark that can be used in a variety of ways. Timeless and versatile is always a good choice.
