History has shown us there will always be renegades. Throughout time there have been those individuals that led movements countering whatever the crowd was following, involved in or sharing. In the 18th century, the Baroque style was all the rage and while that had its own counter-culture element, the art produced during that time was clearly influenced by the style. The Rococo movement introduced an oppositional art to Baroque that rejected the rules, symmetry and pomp of the style. Naturally a restaurant named Rococo should embody these same traditions, no? Paperview agreed and Rococo Gastro Bar was born. The Rococo artists had an irreverent way about them and that’s just the vibe for Rococo that Paperview was asked to create. “Decadent yet not pretentious, witty yet not vulgar” is what they were going for and it’s a hit. Using images from the time of the painters and their subjects, the smart yet pointlessly witty is completed. Much of the branding appears like the hottest meme for any given day or a clever Some Ecard waiting to happen. Rococo has an air of education on the surface but once you look a little deeper, you realize they’re the same guys disrupting class from the back. Rococo’s is a branding with a few levels of influence, one building off the other and that’s the kind of thing that sticks with a loyal follower.














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