Branding Inspired By A Box

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It’s not too often that a designer comes to a restaurant branding project that is starting from scratch, yet already has a logo to work with. With Flippin’ Pizza, that’s what Marie Bushbaum had to work with and naturally she used that as a launching point for the entire project. I think the use of the cardboard color as the foundation for much of the job is brilliant. Those cardboard pizza boxes carry a close association, once again, naturally, with pizza and it’s enough of a neutral to work as the base. I like the creative marketing of the pizza slice for a free slice during the grand opening. Bushbaum made the material very block-oriented, making the text-heavy work relatively easy to read. There’s not a lot of frill to this work, but I like the purity of it. It’s cleverly worded, easy on the eyes and the “Chew Chew” baby bib–brilliant!



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