Sandwich or Salad’s branding work, created by Colombian designers Masif, captures the fresh-living brand vibe the restaurant appears to be striving for. Using a simple palate of greens and browns, Masif took slogans like “Eat More Salad” and “Eat Fresh, Live Fresh” and translated that into a presentation that is clean, green and, appropriately enough, fresh. The brand logo is a badge with crimped edges, making it appear like a sticker affixed to all the material. It’s a trustworthy logo and is easily transferred across all avenues used. The packaging created by Masif is a good blend of clever and useful. The branding is colorful and alive, kind of like a salad, and that’s considered a successful job by most folks.
