It’s not every day that designers get to exercise some of their angsty, punk rock roots. In the case of the Forefathers Group and their work on the Trailer Park Food Truck, that’s exactly what happened. Dave Miller, former guitarist for a New Jersey hardcore band, Senses Fail, spent his younger years touring the country in said band and when he wanted to switch career gears and plant a burger food truck in Los Angeles, he wanted his roots front and center in the image of the truck. And that is how the Trailer Park Food Truck was born. Trailer Park is a bit tongue-in-cheek in its presentation of trailer park behavior, and that’s the beauty of it. Using images like the large, mustachioed, vested and shirtless grilling man and pink flamingoes, Forefathers established the brand vibe. There’s stereotypes crawling through this branding, but they did a nice job not being offensive and creating a humorous portrayal of Americana. The food truck wrap has a lot going on in it but it’s well thought out and gives enough to capture the eye and the imagination. This is a great example of brand creators listening to their clients’ vision and creating something that has a piece of them in it.
