An Inspired Science Project

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

I’ve seen a lot of science influences in restaurant branding and decor lately and I can’t say I don’t like it. The vintage science vibe captures quite a few moods, particularly that of intelligence. Lacy Kuhn‘s branding of Grasshopper Cafe & Bar has that smartness to it and it’s fueled by her decision to go all science on everyone’s asses. In her words, Grasshopper’s mission is inspired by the quote “Eat food. Not too much. Mostly plants” and that certainly found its place in the branding of the healthy-living restaurant. Using vintage-style field guides, entomology and fancy diagrams, Kuhn injects Grasshopper with a little cerebral, which in turns helps position the restaurant as an authority of some kind. Kuhn carefully crafts this image, cautiously straying from the over-designed and cluttered forms some science-influenced brands can take. All this science is mixed with some industrial influences inside the four walls and it all comes together to create a very attractive, authentic and honest portrayal of a restaurant that isn’t too smart for its own good.

a3a63718ac371eb2198ae20315f99b89

1c9caff01336c34762c1585f7427b402

2d92d14b0ac1884e194a6daa387b15de

9f3afd7cb457e36fc2205bd865581f57

622b9de3216f6a79b7562802058887a8

41447d4aad87aab05a4bb441f45be823

 

c27f5a3797b819fc6c23241386b2be69

ea45e0797ca3420cd93d3e0a0564728b

fee7a605bbf4712cf79bbb7162a8cffd

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.