Design with delicious intent.™

Branding In Black & White

Renoire is a concept created by Brandberry for a coffee shop based on the color black. It’s an interesting branding proposal for a shop, using the color black as the basis for all the branding created. The name is a creation, spinning off the word “noir” and all things black. Black and white is the color scheme obviously and the imagery used has a heavy French slant. There’s a lot of tension here and it dates back to the film noir movie style and the drama of crime and the subsequent solving of such dramatic crimes. The branding is a departure from a lot of coffee shop branding, focusing on moods and unconventional imagery to create a coffee shop with an edge. I really like what Brandberry has done with this concept. Coffee shops have a little latitude in what they can do branding wise and I like how the branding of Renoire takes some chances. It’s an intriguing design and it captures the essence of a coffee shop doling out coffee after dark.


06ccbfce3fe045df6bbe123489cccd86 8ba74d87fa6a79308631366bc09b819b 25cccc11b01786dfb6e70251c276109b








Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.


Your email address will not be published.

By using this form you agree with the storage and handling of your data by this website.

No domo, Mr. Roboto * Time limit is exhausted. Please reload CAPTCHA.

G&G on the Gram
Feed your inbox with weekly inspiration

Feed your inbox with weekly inspiration

Join the email list to receive our weekly digest of restaurant branding inspiration.

You have Successfully Subscribed!