Branding In Black & White

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Renoire is a concept created by Brandberry for a coffee shop based on the color black. It’s an interesting branding proposal for a shop, using the color black as the basis for all the branding created. The name is a creation, spinning off the word “noir” and all things black. Black and white is the color scheme obviously and the imagery used has a heavy French slant. There’s a lot of tension here and it dates back to the film noir movie style and the drama of crime and the subsequent solving of such dramatic crimes. The branding is a departure from a lot of coffee shop branding, focusing on moods and unconventional imagery to create a coffee shop with an edge. I really like what Brandberry has done with this concept. Coffee shops have a little latitude in what they can do branding wise and I like how the branding of Renoire takes some chances. It’s an intriguing design and it captures the essence of a coffee shop doling out coffee after dark.


06ccbfce3fe045df6bbe123489cccd86 8ba74d87fa6a79308631366bc09b819b 25cccc11b01786dfb6e70251c276109b








Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.