Branding The History & Future Of Gelato

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

On the surface, the thought of branding a museum seems like a major challenge. Considering the past and the future of the museum’s focus could be endless, yet completely appropriate. But if you think about, isn’t that what you’re doing with every brand that you innovate, create or assimilate? Think about it; each brand that is successful is built to embrace aspects of the past while keeping an eye on the future. A brand needs to remain nimble as it charters each new day and step in its lifetime. If it can’t adapt to changing times, it fails. When brands can’t adapt and fail, they cease to exist or rebranding occurs. Each successful brand needs some element of timelessness to help it last. If it’s a fad, it’s doomed for a short shelf life. These are the kinds of things that Bipiuci considered when branding Italy’s Carpigiana Gelato Museum. The logo for the museum is simple, but very modern and sleek. That’s one example of the timeless quality they tried to evoke in the branding. There’s a lot of white in the scheme with a soft purple for an accent. The frame of the brand is also quite modern and a bit institutional. I appreciate that vibe because, despite the topic, museums are still supposed to educate first and foremost. The entire branding is still smart and clever (see the women’s restroom signage) and that’s just peachy (my personal favorite), but what they’ve created is a backdrop to a beautiful museum dedicated to the best snack ever.

eabae99a627564a9c2f096dbcd79abd5

f19f724b88f800c953df9563d4183c8c

1a2eb1a60e53be00f763cf21caa3a42e

fondo scena in acciao

m_82_pf_open_white 048

m_82_pf_open_white 048

8fe22efa14640e92352d519f9b15100b

Proposta1Nx

70b4a114e15575b674f7ae1cc188a0f3

85b601398090737f96407620dc3db879

89cd3c42c6433d0e04b58e29018f06ea

544fc65d9f08376272abbbd6ef83f86d

825e66f48418c78fe3ae0055ee467b85

1696ace467f68a54963acbb5fe2ab4b5

2466e26fd127674c9a7da4be1fdfa5f9

3011de9262263bffe5b8d8a9dba2dc1a

31827f5117cc498a087baddc03e797cf

58829cfe2c73bec62fda2b5edfd96280

Proposta1Nx

a4b591950f7ae620db558570a9767b28

a8e86ec2e1991a4d8513378b9db97e5c

b88e15ea29551c982b77e426a1153182

Proposta1Nx

cc62e39abed781570742a8293fd8cfa1

d06ea41b49877a2220a981afa9d9fcca

d146851d3e844f322d957f24bd76bca2

dcf2a137e68c359f35527aa5bbc13f07

ea87df01ed10bcc1901d08be584eba3c

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.