I really enjoy projects like this. Dude, Sweet Chocolate, branded by Tractorbeam, is the chocolate brand of a chef with a few quirks to his personality. These quirks show in the branding and that’s the great thing about personal-driven lines of food that aren’t meant to be restaurants or someday sold in every Wal-Mart in the country. The name of course is what catches you right away. It’s one part manly, one part funny reference and one part modern slang aware. That’s a lot rolled up into one name and it’s a nice departure from some of the other more confectionery names that we see often. The packaging is clever and inexpensive and they have a handmade quality that counters some of the masculinity of this brand. Clever work from Tractorbeam.