Founding Farmers is one of those restaurants that actually does what other restaurants say they do. It’s award-winning and it accomplishes this with food legitimately sourced from American farms, ranches and fisheries. The branding for this D.C. restaurant was completed by Peter Verastegui and he gave them a brand vibe reflective of the super-appropriate tagline: “true food & drink”. The brand has a primary brandmark, a badge-style emblem of wheat that evolves in its lower portion into a fork. It’s clever and honest and evokes a certain Boy Scout merit badge persona. The color choices of brown and mustard are fitting and allow the brand to continue the farm and all-natural influences throughout the remainder of the collateral. Much of it works off the color scheme and the brandmark is a strong part of everything they present. I love the American roots this brand projects and it’s a true reflection of a brand that supports the kind of things America was built on. It’s a hard-working brand; an honest portrayal of the folks that put the food on the table, and that’s the true product they’re offering.
“The ORIGINAL branding for this D.C. restaurant was completed by ALLISON SETH OF TASTE. CORCORAN COLLEGE OF ART & DESIGN STUDENT Peter Verastegui gave the RESTAURANT BRAND A NEW INTERPRETATION AND A vibe reflective of the super-appropriate tagline: “true food & drink”. HIS INTERPRETED brand has a primary brandmark, a badge-style emblem of wheat that evolves in its lower portion into a fork. HIS VERSION IS clever ….”
– Jennifer Motruk / VP, Marketing + Communications / Farmers Restaurant Group