Valentto’s Olive Oil Branding

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Branding for products used in the restaurant industry can be challenging. All too often many of these manufacturers forget a complete brand look is required, despite the fact that the product doesn’t sit on grocery store shelves and compete for eyeballs. Anagrama‘s finished branding for Valentto, a virgin olive oil company for use in industrial kitchens and restaurants, is a great example of how polished brands like this can look. Valentto traditionally had an industrial feel and Anagrama used that influence but managed to soften it quite a bit. The packaging has a vintage feel, a look similar to an old aluminum gasoline canister. The brand mark itself also has the industrial feel with its metal-stamped logo in a diamond shape. Anagrama softens the look with images from the Italian country sides, a technique that provides an open-ended feel for a brand with a limited focus of customers. Much of the trim of the brand is done with gold foil, adding a layer of prestige to the overall vibe. This is a well-executed example of a brand that can expand should they ever chose to. 

1f675fe7755dad3426d4e07140faf72d

7abbffacd54f3e621714492067fb9f37

7e4792f8c12f333450fc0807da6dbeff

62c3464bf22cf03e3eea59fb3b290a9d

97f3d9806f7e3412f931e9e4544fddbc

382cc7687efb8cb7e0ef659281b422fb

535fdb35d15f76bc248d5673d0ff5cb6

544725ada4d5695b2c30add54fcfdc82

039347711a69922044bfb350f956043f

a422f068b26cce0f2220f374f1536996

b0c1dbcd402e286e956835b82887ab3b

d09cae49e39a23373272b7fb825b27b5

 

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.