Design with delicious intent.™

Bar Americain Branding

Bar Americain restaurant branding

Pentagram’s work for Bar Americain is a study in classic, art deco style typography, simple structural layouts, and a semi-modern twist to give a fresh angle. The type is simple, but treated with layers of colored borders giving it texture and a bit of life. The deep hued color palette translates well into other applications, and sets up the use of oversized logo treatments on accompanying pieces like menus, matchbooks, and folders.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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